Privacy Policy

The YouMe Privacy Policy was updated on January 10,2020.

Your privacy is important to YouMe so we’ve developed a Privacy Policy that covers how we collect, use, disclose, transfer, and store your personal information.
In addition to this Privacy Policy, we provide data and privacy information imbedded in our products for certain features that ask to use your personal information.

Please take a moment to familiarize yourself with our privacy practices and contact us if you have any questions.

Collection and Use of Personal Information

Personal information is data that can be used to identify or contact a single person. You may be asked to provide your personal information anytime you are in contact with YouMe or an YouMe affiliated company. YouMe and its affiliates may share this personal information with each other and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising. You are not required to provide the personal information that we have requested, but, if you chose not to do so, in many cases we will not be able to provide you with our products or services or respond to any queries you may have.

Collection and Use of Non-Personal Information

We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:
We may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where an YouMe product is used so that we can better understand customer behavior and improve our products, services, and advertising. We may collect and store details of how you use our services, including search queries. This information may be used to improve the relevancy of results provided by our services. Except in limited instances to ensure quality of our services over the Internet, such information will not be associated with your IP address. With your explicit consent, we may collect data about how you use your device and applications in order to help app developers improve their apps. If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.

Cookies and Other Technologies

YouMe’s websites, online services, interactive applications, email messages, and advertisements may use "cookies" and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non‑personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

Disclosure to Third Parties

At times YouMe may make certain personal information available to strategic partners that work with YouMe to provide products and services, or that help YouMe market to customers. For example, when you purchase and activate your iPhone, you authorize YouMe and your carrier to exchange the information you provide during the activation process to carry out service. If you are approved for service, your account will be governed by YouMe and your carrier’s respective privacy policies. Personal information will only be shared by YouMe to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing purposes.

Integrity and Retention of Personal Information

YouMe makes it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy and our service specific privacy summaries.When assessing these periods we carefully examine our need to collect personal information at all and if we establish a relevant need we only retain it for the shortest possible period to realize the purpose of collection unless a longer retention period is required by law.